So the first thing that you need to work out is your offer and audience alignment because the reality is if you're trying to sell an offer that doesn't fit with what your audience is able to afford or even what your audience needs you going to be barking up the wrong tree so the first thing is to get super clear on who your audience is and what their ideal offer it is so that you can create perfect product-market fit.

So a lot of people struggle to sell because they feel like they're being salesy or they feel like they're pushing people into doing something that they don't want to do. the reality with sales is that if you have the intention to help people. You're there to make sure that people get the breakthrough people will actually feel that on the call and you'll be able to sell a lot more effortlessly a lot more easily and you close a lot more because they will feel your intention on the call.